4.9 Rated By 90+ E-commerce Brands

Email Strategy Agency

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no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo

With over $80,000,000
per year in email revenue…

We understand that real growth doesn’t just come from sending more emails.

We understand that real growth doesn’t just come from sending more emails.

At NLE, we move your business.

Some proof from the brands we’ve helped

CBD

SKINCARE

SUPPLEMENT
& HEALTH

FOOD & BEVERAGE

BEAUTY

FASHION & ACCESORIES

SPORT & OUTDOOR

TECH & GADGETS

HOME & GARDEN

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Tailored Email Marketing Strategy Agency Services

Services & Capabilities

Boost customer conversions. Drive repeat purchases
Automated Flows
Campaigns
Email Design
Copywriting
Deliverability
A/B Testing

Key Channels

Email
SMS
Direct Mail
On-Site Messaging
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no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo

Leading  email strategy agency for comprehensive campaigns

CASE STUDY

The NLE Difference

Why Choose Us as Your Email Campaign Strategy Agency

Full-service Lifecycle Marketing Management
Product launch email campaigns typically include three phases:

- hype
- launch
- momentum 

This campaign type helps you build anticipation, increase awareness around your new products, and convert even the most sceptical audience.
Omnichannel Marketing for Holistic Growth
Our email marketing strategy agency ensures synergy across every digital marketing touchpoint.

A seamless feedback loop between sales platforms and marketing channels.

As a retention marketing agency known for strategy, we’re well-versed in communicating even with your paid media teams to ensure maximum alignment to meet your marketing goals.
Data-First Approach
Partnering with an SMS advertising agency can boost your business by increasing reach and enhancing brand visibility through targeted SMS campaigns. SMS agencies also help you engage customers in real time. Thus, you convert leads into customers and drive revenue growth.
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Developing effective email marketing strategies

The NLE Strategy Process

From Onboarding
Discovery
Client intake questionnaire
Reviews
Mining
Competitor
research
Strategy
Audit
Unit
economics
Klaviyo
technical
audit
Other
platform/app
audits
Briefs
Pop up
brief
6-month
Roadmap
Email/sms
Flow
briefs
Alignment
with brand
marketing
calendar
Campaign
briefs
Production
Copywriting
Design
QA
Action
Build in
Klaviyo
Build in
3rd party app
Ongoing
Tracking
Flow
tracking
sheet
Campaign
tracking
sheet
A/B test
tracking
Pulsetake
tracking
Reporting
Monthly
deliverability
health check
Monthly
reporting

The NLE Feedback Loop

What is happening right now
Why do we think these we’re seeing this happen? Based on what data points? Is there data sufficiency?
What is the exact path you are going to take? What are your expected goals and timeline?
What is your action plan?
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The components of a successful email campaign strategy

Historical Data

  • Cohort analysis
  • LTV drivers
  • Product journey
  • Average order value
  • Time between orders
  • Repurchase rates

Qualitative Data

  • Pre-purchase zero-party data
  • Post-purchase surveys
  • Reviews

Business
Requirements

  • Revenue goals
  • Profitability goals
  • Unit economics
  • Inventory levels

CASE STUDY

How our email strategy  maximises ROI

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FAQ

Check out our blog for more insights into email marketing best practices.

What sets our email strategy services apart?
We deploy a comprehensive approach that blends creativity with data-driven insights that move your business metrics, not just email metrics.

We prioritize understanding your brand's value proposition, target audience, and business goals to tailor strategies that resonate and drive results. 

Our team combines expertise in segmentation, personalization, and automation to deliver highly effective campaigns that enhance engagement, increase conversions, and maximize ROI. We continuously innovate and adapt our strategies based on industry trends and analytics, ensuring your email marketing stays ahead of the curve and delivers measurable impact on your bottom line.
What metrics do we focus on in email strategy?
Open Rate: Measures the percentage of recipients who open your emails, reflecting subject line effectiveness and initial engagement.

‍Click-Through Rate (CTR): Tracks the percentage of recipients who click on links within your emails, indicating content relevance and call-to-action effectiveness.

‍Conversion Rate: Measures the percentage of recipients who complete a desired action, such as making a purchase or signing up for a webinar, demonstrating campaign success in achieving goals.

‍Repurchase rates: We go one step further to look at new vs returning customer repurchase rates to see how many customers come back to make another purchase

‍Time between orders: How long does it take people before placing another order

‍Average Order Value: How much does each customer spend per transaction
How do we develop custom email campaign strategies?
Discovery: Conducting thorough research into your brand, industry landscape, and target audience.


Goal Setting: Collaboratively defining clear objectives for each campaign, whether it's increasing sales, boosting website traffic, or enhancing brand awareness.


Segmentation: Identifying and segmenting your audience based on demographics, behaviors, and preferences to deliver personalized content.


Content Planning: Crafting compelling content that aligns with audience interests and campaign objectives, ensuring every email serves a purpose and drives action.


Testing and Optimization: Implementing A/B testing and monitoring key metrics to refine strategies and maximize performance over time.
Why is an email strategy crucial for marketing success?
An email strategy is crucial for marketing success because it allows brands to build and nurture relationships with their audience at scale. 

A well-crafted email strategy enables brands to deliver timely, relevant, and personalized messages that resonate with recipients, driving engagement and conversions. 

Additionally, email marketing is cost-effective, offers high ROI potential, and allows for precise targeting and segmentation based on customer data. 

By developing a strategic approach to email marketing, brands can strengthen customer loyalty, increase brand awareness, and ultimately drive sustainable business growth in the competitive ecommerce landscape.

Ready to grow your ecommerce business?

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Your Email Marketing Partner

Our team has spent years mastering the a to z’s of Shopify, allowing us to create drive stellar results for your Shopify store.

Our team has spent years mastering the a to z’s of Shopify, allowing us to create drive stellar results for your Shopify store.

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