If your target audience is getting stuck in different stages of the customer journey and your email marketing efforts are underperforming, you need to change up your email marketing strategy before you lose more customers and revenue.
The key to leveraging email marketing to its full potential is building your email strategy based on your customer lifecycle.
Email automation is a powerful way of increasing your store’s revenue on autopilot. Automated email flows run 24/7 to support and speed up revenue goal achievements and create perfectly synchronized and personalized customer experiences.
Email marketing campaigns allow your brand to stay top of mind with your target audience by delivering fresh email content to your email list on a regular basis.
Email campaigns work alongside your automated email flows, by sending engaging email content to your list in between the customer journey automated emails they receive.
Having direct access to your audience's inbox comes with great responsibility.
People don't give their email addresses easily. But when they do, you want to reach their inbox with emails they look forward to reading.
Email marketing is an ongoing process that helps you leverage the high potential of an owned audience and generate sustainable growth for your DTC.