After a holiday shopping season, you’ll be confronted with a unique set of challenges. It’s not a revenue issue but an engagement and lifetime value one. Here’s how to navigate the critical period successfully and make even more money with a post-black friday marketing strategy.
First came apple privacy opens throwing a wrench in open rate data. Then came a surge of bot clicks muddying engagement rates. For brands basing their "email marketing campaign strategy" purely on these metrics, it's becoming more apparent that this isn't actually a proper strategy.
Discounts work. Always have, always will. Here's where it gets tricky.
What if there was a different way of email marketing and customer segmentation that would give you more confidence in achieving your goals?
Most retention marketing tactics don’t produce incremental value for the brand. Here’s why and what to do instead.
Learn how to avoid common email marketing mistakes and craft engaging emails that drive action1. Tips on design, CTA, content, and more.