Email campaigns help you add new touchpoints throughout the customer journey to increase conversions in all stages. Your email campaign strategy should complement your email automation strategy to maximize the company's short and long-term goals: boost sales, increase retention rates, and improve customer lifetime value.
It’s always very tempting to blast emails with general marketing messages to your entire email list so that you have a wider reach. However, data shows that sending targeted (more personalized) messages to specific segments of your list is a better approach to giving your subscribers a better experience with your brand. These thought-out personal interactions, help keep your list engaged, increase sale conversions, and boosts brand loyalty.
Use email campaigns to gather data about your prospect and customers. Sending out campaign emails that direct your audience to fill out a survey, or quiz gives your brand direct insights into their content preferences, favorite products, and buying habits. It also allows you to pinpoint the issues or concerns your customers have with your brand so you can address those issues to increase retention. By collecting user data in your campaign emails you can send more targeted marketing messages to increase email engagement and conversions.
Always include email campaigns for your loyal customers in your email marketing plan because they are a vital source of sustainable revenue for your company. Email campaigns help you keep your loyal customers happy with VIP offers and benefits so they become your brand advocates, attracting new customers to your brand.
Let's create email campaigns that stand out in your recipient's inbox and create positive experiences. Our email campaign services ensure that your audience goes from "Where do I unsubscribe!" to "Where do I buy!”.
For maximum results, each email campaign needs a subject line that sparks curiosity so they open the email, engaging content relevant to your target audience, and a call to action button for your subscriber to take action.
With limited resources and knowledge of email marketing, creating an email campaign strategy and managing a monthly campaign calendar can be truly overwhelming.
Speak to one of our email experts to take this burden off your shoulders by allowing No Limit Email to take over full email campaign management.
Our expertise in e-commerce email marketing will help you reach your target audience with messages that build trust, increase conversion, and boost revenue all through campaign emails and SMS.
You could start with an extensive list of different email campaign types. Still, you should only pick the ones that considerably increase your chances of obtaining the desired customer behavior and achieving brand goals.
We tailor our email campaign services to help you nail each email campaign type and cover the entire customer lifecycle:
The discovery phase is fundamental for understanding your business's goals and challenges. We start with an audit that helps us set our email campaign strategy for success.
We agree on the key performance indicators and design your email campaign strategy. Our strategists create an elaborate plan to help us achieve your goals.
Our development team takes care of all the optimizations in your email marketing tool. We manage the technical details and ensure all campaigns can run according to our plan.
The assigned designers and copywriters prepare the creatives. We stick to your brand guidelines and use best practices to obtain the best results.
The implementation team sets up the email campaigns. They include the segments, filters, creatives, and timelines based on our agreed-on email marketing campaign strategy.
We make a final checkup before we set our email campaigns live. Once we launch our campaign, we track performance and make adjustments if needed.
We analyze the success of our campaigns based on the KPIs in the performance report, draw conclusions and suggest improvements for email marketing campaigns.
We leverage our team’s extensive knowledge of Klaviyo and other e-commerce tools to efficiently manage email campaigns that help your brand and customers thrive.