YOUR EMAIL STRATEGY AGENCY

Turn browsers into buyers, and new customers into brand advocates
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The impact of strategic email marketing

If your target audience is getting stuck in different stages of the customer journey and your email marketing efforts are underperforming, you need to change up your email marketing strategy before you lose more customers and revenue.

By creating your email marketing strategy with your customer lifecycle, you can:
01
Nurture prospects and customers
Send targeted messages based on their stage of the customer journey.
02
Send messages that resonate
More relevance, more clicks, more conversions. Who doesn’t love that?
03
Build RELATIONSHIPS
Get customers to spend more, and come back more often
Convert prospects into first-time buyers faster.
Generate repeat purchases through excellent customer experiences.
Transform happy customers into brand advocates.
Collect rave reviews, and user-generated content for social proof.
Collect data to understand why people buy, so you can acquire more customers like them.
Combine email with SMS, direct mail and even Whatsapp to maximize sales opportunities.
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Innovating Email Strategy for Business Growth

You don’t need more emails. You need a better retention strategy.
awareness

Convert unknown website visitors into new subscribers. Give value in advance and prime them for the conversion.

consideration

Prospects are browsing through your site, looking for more information. Now's the time to convince them you’re the ONLY LOGICAL CHOICE.

action

Your customer has placed their first order. Now you need to minimize buyer's remorse with a warm welcome and exciting reminders about the amazing benefits they will experience with your product.

retention

To generate the second purchase from your first-time buyer, and repeat purchases from your existing customer base, you must maintain high-value customer experiences.

advocacy

The best customers are those that tell the world about you. They’re proud to be associated with you.

Yes, that’s possible. We’ll show you how.

awareness
Welcome email for a new subscriber
Browse abandonment email
Curated content newsletter
consideration
Cart abandonment email
Discount offer email
Back-in-stock email
action
Welcome email for a new customer
Order confirmation email
Shipping status update email
Feedback request email
Review request email
retention
Product education email
Replenishment email
Cross-sell email
Upsell email
advocacy
Loyalty program email
Refer-a-friend email
awareness
Welcome email for a new subscriber
Browse abandonment email
Curated content newsletter
consideration
Cart abandonment email
Discount offer email
Back-in-stock email
action
Welcome email for a new customer
Order confirmation email
Shipping status update email
Feedback request email
Review request email
retention
Product education email
Replenishment email
Cross-sell email
Upsell email
advocacy
Loyalty program email
Refer-a-friend email

Want this for your brand? Then smash this button below 👇

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Crafting Winning Email Campaign Strategies

We combine first party data (aka quantitative data from Shopify, Klaviyo, Lifetimely, Triplewhale etc) with zero party data (aka qualitative data from multi-step pop-ups, post-purchase surveys and more) to deliver the hyper-segmented messages that convert like crazy.

Automated FLOW Emails

Setting up automated lifecycle emails ensures you always send the most relevant messages at the perfect moment.
With emails going out on autopilot, we eliminate repetitive work, minimize the number of lost opportunities and maximize results for each stage of the customer journey.

WELCOME FLOW

Our data shows that 75% of people who would convert, would do so within the first 48h. That’s how important your welcome flow is!

order confirmation emails

Use order confirmation emails to let customers know you received their order and are processing it. Keep them informed to consolidate trust and boost the excitement about the purchase they just made with your brand.

Cart Abandonment Flow

Use cart abandonment emails to re-engage with shoppers who left items in their cart and motivate them to complete the checkout. Cart abandonment flows are effective for increasing conversion rates and revenue.

re-engagement emails

Re-engage with your audience to reinforce your brand's value, highlight how you can help them achieve a better life, regain their attention and interest, and increase your chances of generating a new purchase.

Campaign Emails

Campaigns are contextual emails for different situations.
You need a mix of product focused, social proof, promotional engagement, for lapsed customers and VIP emails.

marketing newsletter

Newsletter marketing strategy helps you connect with your audience regularly and increase trust by offering valuable content. Keep your audience warm and engaged before their first order or between purchases.

product updates

Keep customers informed about the upgrades you made to your products with product update emails. Emphasize how the product updates help you meet the changing needs of your customers.

promotions

Why are you running a promotion? To boost sales during the dry season? Capitalize on a holiday? Celebrate a launch? Every promotion requires a strategy. From teaser to early bird to launch to prepping for the next promo.

surveys

Get to know your subscribers and customers better to improve their brand experience
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How Does Our Email Marketing Strategy Drive Results?

Discovery

We start by deep diving into your business to understand your current challenges and email marketing goals. We execute an in-depth audit to uncover gaps, analyse email marketing performance and compare your results against competitors in your niche.

Strategy

Based on our findings, your goals, and priorities, our email strategy team constructs the optimal strategy for your DTC brand. We set KPIs to measure success and create a roadmap that aligns with your customer lifecycle marketing.

Development

Our team takes over your Klaviyo account and executes the technical, creative, and analytical deliverables outlined in our project roadmap. 

Launch

Before we hit the send button our team completes a thorough quality assurance checklist to ensure each email and SMS is optimized so they land directly into the primary inbox. 

Evaluation

Our team monitors the performance bi-weekly and analyzes the data to determine if we need to conduct AB tests to optimize performance.

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We execute advanced email marketing strategies using the best e-commerce tools

Why choose us as your email strategy agency

Let us build your email marketing strategy around the customer lifecycle. Together, we'll transform this channel into a reliable source of profit with a customer-centric approach.

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FAQ: Navigating Email Strategy Success

What is an email marketing strategy?

Your email marketing strategy is a roadmap to transform your email and SMS channels into significant revenue sources by building long-term customer relationships.

What sets our email campaign strategy apart?

A successful email strategy helps you increase engagement, conversions, and repeat sales. One of the most effective approaches used by e-commerce stores is building their EDM strategy based on the customer lifecycle. This way, they are more agile in moving leads down the sales funnel, building long-term relationships, and transforming loyal customers into advocates.

Why choose us as your email strategy agency?

Let’s just say we’re absolute guns.

Our strategists understand finance, operations and marketing (both brand and performance).

And we use emails to support your marketing strategy. Where do you want to be? How likely are you to get there based on your current trajectory? What can we do to bridge the gap?

What needs to be done in other departments? What’s the most efficient use of resources to get you to where you need to be? 

Only after understanding those, do we do anything “email”. 

Developing your email marketing strategy starts with defining the goals you want to achievel. You have to know customers’ pain points and challenges, analyze email performance, and then prioritize your actions by building a roadmap. Define the types of automated and manual emails you want to send, and how best to set these emails up to drive engagement and conversions. 

What is the best email marketing tool for email strategy execution?

Look for features that enable you to apply advanced segmentation and personalization, create automated flows and A/B tests, see detailed reports, and ensure the best deliverability. For a holistic email marketing strategy, we highly recommend Klaviyo for DTC eCommerce brands.