skincare email marketing

Full-service retention marketing strategy for skincare brands

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email design example
email design example
email design example
nle's global influence
+400
happy dtc brands
+$80million
yearly email revenue generated
+50
countries served

Effective Email Marketing for skincare Brands

Understand customer behavior
Our qualitative and quantitative data collection enables us to pinpoint exactly where each customer is in their purchase decision.
Educate? Prime the sale? Push a conversion?
We combine insights across platforms and use ecommerce data analytics to yield results to increase new customer revenue and repurchase rates alike.
And specific tactics to impact each.
You’re busy enough with the business.
generate consistent sales
Through logic branches built out by marketing automation architects, we’ve proven that our system works for supplement brands.
Combining channels like:
Email
SMS
Direct Email
Subscription
Auto-ship
Membership
On-Site Messaging
Loyalty Programs
Gifting
Refferals
And More
We deliver a full-fledged retention marketing service that takes care of strategy, research and data analysis.
And specific tactics to impact each.
You’re busy enough with the business.
get a free audit
services
Innovative Email Designs for Skincare Campaigns

Stand out in the inbox, Hold their attention, Get the sale

email design example
email design example
get designs like these
website & email design example
CASE STUDY

depology’s campaign revenue grew by 562% in 90 days.

Depology came to us with a common problem. A large mailing list, small amount of flows and minimal revenue generated from email.

They needed an e commerce email marketing agency to revamp their copy, design, campaign cadence, and segmentation strategy to amplify campaign revenue.

campaign revenue
78%
increase in open rates.
58%
Increase in Click Rates.
become an nle success story
insights

Benefits of Targeted Email Marketing in the Skincare Industry

You need a team of specialists who “GET” your brand, your audience and how your industry works.
And specific tactics to impact each.
You’re busy enough with the business.
your audience
Email designs are based on what YOUR audience wants to see. We do that by closely tracking click rates and place order rates.
Our Experience
After working with so many brands, we know what will perform and what won’t.
You’re in good hands with NLE.
Your Brand
Have you ever seen a design and it “‘just felt right”?
That’s every email we design.
Supplement Industry Insights
Our team stays up to date with the latest email strategies and tactics, and even your industry’s trends.
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services

Our Skincare Email Marketing Services

This is just some of the many things that go into your retention marketing strategy.

With NLE, we handle all that for you, end-to-end.

strategy
We incorporate full customer and competitor research before beginning. Our team then delivers automation schemas to move your customers down the funnel based on their unique needs and your brand’s goals.
copywriting
Messaging is crucial not just for performance, but for branding. Our experienced copywriters leverage insights from customer persona research to tell your brand story, engage and build deeper relationships.
personalization
Using subscriber data and purchase intent, we personalize content for higher engagement and conversion.
segmentation
Different customers respond to different marketing messages. Based on behavioral analysis, we deploy different persuasion techniques and feature different skincare products to your audience.
design
The purpose of design is to improve content consumption – drawing attention to the copy or to increase desire with imagery. So we ensure designs are mobile, desktop and tablet responsive. For dark mode, light mode, across inbox types.
cross-channel growth
Your database tells you where revenue opportunities lie. We help integrate your CRM with lookalike audiences across social and search, balancing your DTC site with marketplaces etc for optimal growth of your skincare brand.
a/b testing integration
Understanding the customer lifecycle is essential to increasing conversion efficiency and lifetime value. Whether it’s testing time-delays, messaging, offers, designs, we do it all.
deliverability
Nothing else matters if your emails don’t even land in the inbox. Our technicians deploy list hygiene tools to ensure maximum engagement and domain reputation.

Get a free skincare email design audit

Get a free audit, PLUS a 30-minute consultation with our experts.
No obligations, no strings attached.
Just pure value.

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